TO CREATE A CULTURE THAT REPRESENTS INDIVIDUALITY, PASSION, AND DESIRE THROUGH FASHION WITHIN THE MARTIAL ARTS AND FITNESS INDUSTRY.
NEVER GIVE UP Apparel (NVGU) is an original lifestyle brand. NVGU is on a mission to set the standard in the martial arts / fitness apparel industry. Today's generation, has become increasingly more aware of the importance in creating a life of endless possibilities through hard-work, dedication, unyielding desire and passion to showcase their individualism. Martial arts and fitness provides an outlet to do so at its purest form. We took an already existing industry and created an edgy, fashionable and unique lifestyle / street-wear brand, the first of its kind. NVGU is a movement with martial arts / fitness roots that is evolving into something so much bigger than we've ever imagined. It has become its own LIFESTYLE and culture.
ONE LIFE.. ONE LOVE.. NEVER GIVE UP